About Us

Be beautiful. Be YOU!

We are a Lingerie boutique and online shop based in Trivandrum (Thiruvananthapuram), Kerala, for the new Indian woman who expects substance yet cares about style. We are specialists in the female world: created for and by women, with the aim of ‘disrupting’ the lingerie market in Kerala.

We have a range of exclusive multi branded innerwear products for women in-store and online, catering for a variety of needs. Our niche product range include sustainable organic & eco-friendly lingerie, bras including beginners & teenage bras, panties, bridal lingerie (wedding lingerie), maternity wear, swimwear, activewear (sportswear, gymwear), nightwear, shapewear, stockings, babydolls & other accessories. You will find all major brands within our boutique and we also stock exclusive plus size lingerie from leading international brands.

Not only do we want to make you look and feel gorgeous and confident, we also want to make your shopping experience a memorable one too! In-store, we offer our customers a personalised concierge service with expert bra fitting services for women young and old and that makes shopping with us personable and exclusive to you. Your bra size changes at different stages in your life, so our free fitting service offers the perfect opportunity to make sure you find the bra that's right for your shape and size. All this is offered to you with no obligations to buy from our store at all!

We focus on putting YOU first, providing you with an expert fit in luxurious styles, at affordable prices. We pride ourselves on a superior fit, outstanding customer service and our inclusive size offering; with bras from multi brands available in sizes ranging from 30-44, A-K cups, up to 4XL bottoms and nightwear in sizes 6-18. We also have maternity and nursing bras of various sizes. So come and visit us soon, whatever you are looking for!

We are changing the lives of women all over Kerala. Our mission is purely to make women Feel Good, every day. Because underneath it all, women just want to feel comfortable, beautiful and confident. Regardless of your shape or size, we want you to: Be Beautiful. Be YOU! Our dedication to providing the perfect fit is what truly sets us apart from our competitors as a unique shopping experience. 

We want to make every woman feel confident whatever your shape or style. From t-shirt bras to luxurious lingerie sets, sumptuous sleepwear and stunning bridal wear to sun-kissed swimwear, we have created the go to destination for your lingerie drawer must-haves! 

We are on the 6th floor of Style PLUS, Keston Road, Devasomboard, Kowdiar PO, Thiruvananthapuram, Kerala - 695 003, India.